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though these are less frequently used. Search engine optimization (SEO) is the process of increasing traffic to a website through advantageous visibility through the internet. Search Engine Otimization is an effective Search Engine Marketing strategy as it results in a huge increase in traffic to a website Paid placements cost rather less as payment is related to the number of times users click on the advertisement which leads to the advertisers website. Paid inclusions are methods where search engines charge fees to allow advertisers website to be in their search index. Combining the methods given above a number of other customized products are available for the advertisers convenience.